thrive360 is a health communications social enterprise.
Zannat Reza, MHSc RD
Founder and CEO
Over the past 20 years, Zannat has helped organizations strategize and create memorable food & health content that inspires, educates and empowers people to live their best life.
This includes website development and content for multi-platform channels, including digital and social media. She also works with health organizations to translate complex scientific information into plain language and actionable advice. Zannat has a knack for harnessing the power of insights to create communications that resonate with various audiences.
Zannat appears regularly on CBC News Network and Breakfast Television Toronto, and is often quoted in print media, such as the Toronto Star and other publications through the Canadian Press. Using her extensive media contacts, she helps organizations be discovered through traditional and social media.
Clients include: Health Canada, Canadian Lentils, Canola Eat Well, Soil Mate, Barley Council of Canada, Dairy Farmers of Canada.
Will Lamont
VP, Media Outreach and Creative Ideation
Will is a seasoned public relations professional with proven experience in developing integrated communications strategies and managing national and regional campaigns.
He has extensive experience in the consumer sector, focusing on food and beverage, agriculture, nutrition and lifestyle communications. This has resulted in strong media and stakeholder relationships across the country.
Will is a keen strategist and big picture thinker, key strengths include the ability to combine different elements of clients’ stories into creative, newsworthy concepts that capture media and consumer attention.
Prior to joining the team at thrive360, Will was VP at a public relations firm working on high profile clients such as Dairy Farmers of Canada, Alberta Barley Commission and the Canadian Health Food Association.
Shannon Thorndyke
Digital Media Senior Associate
Shannon is a seasoned social strategist and leader in digital innovation. She knows what works, is always on the cusp of emerging tech and knows how to implement it to solve real business challenges. She’s built Influencer Networks, social measurement tools that leverage AI, and e-comm bots for some of Canada’s largest retailers. She has worked with clients such as General Mills, PC Organics, and Kraft. As well, she has worked on knowledge translation for non-profit organizations. Shannon develops and instructs digital and social media courses at Brainstation in Toronto.
Colleen Fisher Tully
Publishing/Writing/ Editing Associate
Colleen Fisher Tully is an editor, writer and consultant specializing in digital food content.
In addition to working as an editor for some of Canada’s top consumer magazines, such as Canadian Living and Style at Home, Colleen has led the launch of two national online consumer brands (Fresh Juice and Food Network Canada’s Great Canadian Cookbook), won multiple awards for her editorial campaigns and speaks regularly about digital media and content packaging at colleges and universities.
Colleen’s content work has extended to agencies, small businesses and the nonprofit sector where she brings a fresh tone and a keen eye for content that makes online audiences click.
Anna Richardson, MPH RD
Nutrition Associate
Anna is a Registered Dietitian with a Master of Public Health from the University of Toronto.
As a millennial, Anna is an avid consumer of social media and nutrition and food trends. Her passions lie in effective health communication and knowledge translation, trying new recipes, and staying active.
Her food philosophy is to keep eating enjoyable and balanced with an emphasis on whole foods.
