thrive360 | About
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About thrive360

thrive360 is a food and health promotion social enterprise.


We help agrifood groups, health organizations and health-oriented brands with knowledge translation, content creation, and media outreach.


The ultimate goal is to help people on their journey to health and happiness – one small step at a time.

Zannat Reza

Founder and CEO

Over the past 20 years, Zannat has helped organizations strategize and create shareable food & health content that inspires, educates and empowers people to live their best life.


This includes content for multi-platform channels, including digital and social media. She also works with health organization to translate complex scientific ideas through plain language into actionable advice.


Zannat has appeared regularly on Canada AM, CBC News Network and is often quoted in print media such as the Toronto Star and other publications through the Canadian Press.


Clients include: Canadian Lentils, Canola Eat Well, Soil Mate, Barley Council of Canada, Dairy Farmers of Canada.

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Will Lamont

VP, Media Outreach

Will is a seasoned public relations professional with proven experience in developing integrated communications strategies and managing national and regional campaigns.


He has extensive experience in the consumer sector, focusing on food and beverage, agriculture, nutrition and lifestyle communications. This has resulted in strong media and stakeholder relationships across the country.


Will is a keen strategist and big picture thinker, key strengths include the ability to combine different elements of clients’ stories into creative, newsworthy concepts that capture media and consumer attention.


Prior to joining the team at thrive360, Will was VP at a public relations firm working on high profile clients such as Dairy Farmers of Canada, Alberta Barley Commission and the Canadian Health Food Association.

Susan Diaz

VP, Digital

Susan is a content marketing and social media management professional with over 15 years of agency and client-side communications experience.


An early adopter of digital, especially in B2B sectors, Susan specializes in redirecting communication focus from paid advertising to earned and owned digital content that gives you the best bang for your buck.


A skilled writer and researcher, Susan calls her ‘superpower’ the ability to take jargon and technical speak (from any industry) and convert it into easy-to- understand material that is a pleasure to read.


A few of her global clients over the years include Sony, Avon, and Ernst & Young, along with several healthcare, logistics and technology providers.

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Colleen Fisher Tully


Colleen Fisher Tully is an editor, writer and consultant specializing in digital food content.


In addition to working as an editor for some of Canada’s top consumer magazines, such as Canadian Living and Style at Home, Colleen has led the launch of two national online consumer brands (Fresh Juice and Food Network Canada’s Great Canadian Cookbook).


Colleen has won multiple awards for her editorial campaigns and speaks regularly about digital media and content packaging at colleges and universities.


Colleen’s content work has extended to agencies, small businesses and the nonprofit sector where she brings a fresh tone and a keen eye for content that makes online audiences click.